
Our elderly fifth wheel has a model number: 28.5 You all know what that means--it's 28 and a half feet long. As long as we've wandered around looking at fifth wheels, you could generally tell just how long the rig was by the number plastered on the wall next to the entry door.
Now here's a new wrinkle: How long is a 337RLS? Close to 38 feet you say? No, it's 33' 6. And it's "sibling," the 322RKS? Not the little over 32 feet we'd expect, but rather, 33' 6. "Now wait a minute, they've got the same length, but different model numbers?" Yeah. Here's an upstart idea, instead of listing how long the fifth wheel is, the builder--Open Range--lists how many square feet of living space there is inside. In this case, the 337 is a triple slide, and the 322 is a double slide unit.
The Open Range approach to labeling models may seem a bit radical, but in the long run, the company figures it'll be far more appealing to potential customers--being able to gauge their needs according to model numbers. It's not the only thing a little different about this company--the "look and feel" (at least from the sales brochure) for a mid-point price range (SRPs starting at about $45,000) look pretty appealing.
The web site is a little lacking, but you can download a pdf file to get a look at these rigs due to roll out early this year.