He didn’t say, ““If you believe in hate, then do not shop in my store.” What he said was, “There’s no doubt that there is probably not many consumers in this country today that are in favor of what has been said in the last couple days — and if they are, frankly, don’t shop at my business.” So what was said? And by whom? It is clear from the CNBC interview his statements were directed at the White House. This notion that he was talking about “hate” in general doesn’t fit the context. He got caught with his foot in his mouth and is trying to play the “out of context” angle and failing, frankly.