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Following Itasca in the rankings were Damon, Monaco, Holiday Rambler and Beaver. Brands showing significant improvement included Beaver, Tiffin and American Coach. Brands with substantial declines included Sportscoach, Monaco and Fleetwood. RV dealerships in the U.S. typically carry multiple RV brands, and many dealerships focus less on individual RV brands and more on product offerings regardless of manufacturer or brand. As a result, shoppers asking for a specific, well-known brand of RV are often encouraged instead to follow more of a commodity approach and consider a product favored by the dealership. The 2008 study showed that RV salespeople try to 'flip' one shopper out of five from the brand they requested to an alternative product suggested by the dealership. "The most successful RV manufacturers build the value of their brands for their dealers and customers instead of allowing their products to be sold strictly as a commodity," said Fran O'Hagan, President of Pied Piper Management Co., LLC. Winnebago was loyally promoted by their dealers 92 percent of the time, compared to American Coach or Georgie Boy, for which dealers promoted competitor products more than half the time. The 2008 Pied Piper Prospect Satisfaction Index U.S. RV Industry Class A Study was conducted between June 2007 and April 2008 using anonymous shopper evaluations at 583 dealerships located throughout the U.S., representing approximately one in three of all U.S. Class A RV dealership locations. Top of Page Get your FREE RV Travel Newsletter every week - sign up now.
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