ELKHART, Indiana (May 12, 2017) — Baby Boomers are no longer the focus of the RV industry. That was the word this week when 850 RV industry leaders met at the industry’s annual Power Breakfast.
Another year of unprecedented sales is expected in 2017, but leaders agreed that first the industry needs more employees, better and more timely customer service and housing for hires coming into the Elkhart area, where most of America’s recreational vehicles are manufactured.
Spurring the unprecedented growth of new RV sales are Generation X and Millennials, who, according to a KOA Campgrounds study, along with Generation Z, make up 72 percent of those who camp. About 34 percent are Gen X and 38 percent are Millennials, according to Mike Gast, vice president of communications for KOA.
Frank Hugelmeyer, president of the Recreation Vehicle Industry Association (RVIA), presented similar numbers. Eight out of 10 RV owners are under the age of 65 and 60 percent of RV purchases are by first-time buyers, he said.
“We are not the Boomer industry anymore,” he said.